SYD is a technical clothing brand designed by myself, including a water-resistant shell, various graphic tees, and an industrial belt. All photography, branding, marketing developed by me.

SYD

Description

SYD is a brand inspired from the lives of two tenacious, genuine individuals. Syd Sarbit and Louis Berkal were known by their loved ones as hard working, respectable men who had keen eyes for fine details and lived long fulfilling lives. This mentality has been absorbed into the brand and the garments it produces.

SYD aims to bring long-lasting, affordable, slow fashion to the Winnipeg community and others. With subtle details and functionality in mind, SYD is a staple in urban streetwear.

Incisions Above Skin.™

Research/Book Design

Created in the RRC
Adv. Graphic Design Program